What traditional journalists ought to fear, Denton suggested, is not Gawker but so-called content farms, like Demand Media, which dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging.

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Larsen also points to Weight Watchers for convenience, as the company has increasingly begun working with food manufacturers like Smart Ones to include their Points system information on packaging.

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To ensure that consumers have a consistent product day to day, month to month and year to year, producers regulate the composition of milk fat, so contents of every like carton are indistinguishable, and of course, remain true to the nutritional information on the packaging.

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Re-packaging to smaller quantities in the pharmacy for patients has meant some packs no longer contain the warning information included in the manufacturers packaging.

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The Nutrition Information Initiative, launched last year, put detailed labels on McDonald's packaging with data on calories, protein, fat, carbohydrates and salt content.

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