The team of 15 girls from various departments under the College of Arts and Sciences (CAS) collected, during a 15-minute exercise, 53 aluminium cans, 45 plastic bottles, nearly 30 plastic fragments including bags, packaging, bottle tops, five large aluminium food trays and about 25kg of fishing nets and nylon ropes.

UNESCO: Social and Human Sciences

And in February of this year, Heinz adopted the plant bottle for its ketchup packaging.

FORBES: Sustainable Consumption Is a Myth

This innovative bottle blends a sophisticated design and packaging for high-end nightclubs.

FORBES: Heineken: Advancing a Brand While Remaining Authentic

Andrea Foote, a PepsiCo spokeswoman, said the new 20-ounce bottle is part of the company's ongoing update of marketing and packaging materials for the cola.

WSJ: Pepsi rolls out a new shape for bottle

This may explain why most innovation in the industry involves changes in packaging and marketing, producing all that fussy paraphernalia, rather than changing what is in the bottle.

ECONOMIST: Perfume science