He notes that consumers still like games on packaged media since they can be traded.

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Even if Blu-ray were to fail as a packaged media format (anything can happen), it would live on as a data storage format.

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So in other words, consumers won't be willing to give up packaged media until digital downloads can deliver the same quality, value, features and selection.

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Part of the reason that this isn't enough is because we believe that the perceived value of digital delivery is actually less than packaged media.

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"For UltraViolet's continued success, the content creation and delivery ecosystems need to be ready to deliver the same great experience consumers can enjoy from packaged media today, including Dolby surround sound, " said J.

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Less than 5 percent of consumers have checked them out yet (We'll wait for one to launch on Wii.) Interestingly, but not all that surprising given the crossover, the same people into digital video are also heavy consumers of Blu-ray and DVD, but the overall indication is that packaged media still has some time in the spotlight before consumers find a reason to switch.

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Around the globe, news about domestic violence is neatly reported by the media, usually packaged in terms of a single incident or a one-time only act of violence.

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"Pharmaceutical companies, retailers and packaged-goods companies are looking at the marketplace for media deals, " Wrenn says.

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