This year those included Drug Stores, Retail Office Supplies, Price Clubs, and Packaged Ice Cream.

FORBES: Emotional Engagement: Where Brands Strike Gold. And Make Money

They dominate grocers' and shopkeepers' shelves, giving it market leadership in several categories: soaps, detergents, color cosmetics, ice cream and packaged tea.

FORBES: The can-do spirit

Last night, NBC stuck to its pre-packaged schedule, deciding to air ice dancing and bobsledding.

FORBES: Connect

After Adelson came out of the Army, he and his brother Lenny packaged toiletries to be distributed by hotels and started a business called De-Ice-It, which sold a chemical spray to help clear frozen windshields.

NEWYORKER: The Brass Ring