Gladson maintains the largest, up-to-date database in the U.S. of product information on consumer packaged goods.
The same goes for pharmaceutical houses and packaged goods, soft drinks purveyors and aerospace giants like Boeing and United Technologies.
According to Nielsen, in recent years new consumer packaged goods products actually have less sales than the products they replace.
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In my world of packaged goods, attempts at segment-creating innovation in mature categories happen with frequency, and for sure, many fail.
After a decade of virtual alt-car segment exclusivity--a packaged goods eternity--Toyota finally has its own, genuine YoPlus thorn in its side.
Advertisers are spending more on print, especially in beauty and packaged goods.
As for brands that may target Douglas for endorsement deals, Migala expects Douglas to be courted by brands representing consumer packaged goods.
In many ways, Toyota's situation strikes me as closer to that of a trailblazing packaged goods brand than that of a car brand.
The other fast growing categories are toys up 27%, consuemr packaged goods up 23%, video games up 18% and consumer electronics up 18%.
And he is looking for people with skills in software development, marketing, finance, legal, and sales (with expertise in packaged goods and retailing).
In April this year, it introduced its instant-coffee packets in China and expanded beyond coffee stores to sell consumer packaged goods in the region.
At one large packaged goods client, for example, we proved that digital had an ROI that was, on average, six times greater than TV.
While many start-ups have focused on advertising (think Admob), promotions, particularly from large consumer packaged goods companies, are an overloooked sector, Wong says.
China pushed hard to make sure the government took into consideration the needs of the food service industry as well as packaged goods manufacturers.
During this period, Americans purchased their first manufactured and packaged goods, moved into vertical housing, and demanded electricity, mass transportation, and education for their children.
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But there are two other industry groups that are not yet mentioned enough when mobile payments are discussed: retailers and consumer packaged goods (CPG) companies.
He explains that packaged goods in rural marketplaces typically were the unsold or damaged products that jobbers brought inland, which often prompted suspicion about their quality.
I'm seeing evidence that Toyota isn't taking things sitting down, and in fact, is borrowing pages from the packaged goods marketer's playbook to defend its turf.
But the traffic stayed at YouTube, and Madison Avenue has pretty much stayed on the sidelines, leaving YouTube unable to break into the big-time revenues of consumer packaged goods.
It's now at 22%, and analysts say it's well positioned to keep growing as it branches beyond the aerospace and auto industries to markets like consumer electronics, packaged goods and shipbuilding.
The company's industry segments are primarily financial services and insurance comprising enterprises providing banking, finance and insurance services, manufacturing, enterprises in the energy, utilities, communication and services and retail, consumer packaged goods, logistics and life sciences.
This is doubly true in the packaged goods category where you need to grab attention in the incredibly crowded supermarket aisles and, at the same time, be able to convey what makes your product the one worth buying.
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Many thousands of dollars may stand between something that rolls on four wheels and something sold by the roll, but I see strong connections between packaged goods and Toyota in terms of challenges faced and in strategic and tactical responses.
So, too, are packaged goods companies.
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In others, it supports, strengthens and supplies existing food banks by recovering excess produce from farms and processors, packaged goods from supermarkets and manufacturers and prepared foods from restaurants, hotels and caterers and distributing them to where they are needed most.
The company was still exploring business models, but knew that collecting and combining data about what, when and where their users were eating could offer invaluable insights to anyone from consumer packaged goods companies (CPG) to mom-and-pop restaurants, CEO Justin Massa told me in an interview last year.
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"Pharmaceutical companies, retailers and packaged-goods companies are looking at the marketplace for media deals, " Wrenn says.
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