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According to the professor, Google's shortcoming mostly comes from a relatively skin-deep routine that checks the SHA-1 value and install package name, not underlying code that's tougher to change.
ENGADGET: Android 4.2 App Verification Service tested, found no substitute for full anti-malware tools
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President Obama knows this is an issue that could split Republicans - and they may be unwilling to agree to any package with his name on it, but it is one area where it is just possible Congress may, eventually, act.
BBC: Could Congress act on immigration reform?
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In a Tokyo store, she was attracted to a set of paper plates that look like off-kilter pottery, so she bought them to get the manufacturer's name off the package.
WSJ: Carla Sozzani, Ala?a Dresses, David Beckham and Curating a Courtyard of the Cool | Creating
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Then last year came the Regal, a familiar Buick name but in a totally unfamiliar package.
FORBES: My Surprising Lust For Buick
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Mr Zarb arrived in 1997 to clean up a trading scandal and departed four years later with a multi-million-dollar severance package dripping with perks and a reputation that causes his name to pop up every time a senior economic position in government becomes available.
ECONOMIST: American exchanges
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It has succeeded, in spades, because of the wide variety of quality, brand-name content it offers from trusted sources in a clean package with a great user experience.
FORBES: iTunes, Netflix, Hulu and magazines
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At the same time I enjoy taking note of brand-name readability, shelf positioning, the attention-drawing power of competing package designs.
NEWYORKER: History of a Disturbance
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Mr. PHILLIP ROUFELL(ph): My name is Phillip Roufell, and the worst gift I ever received was like a grooming package.
NPR: The Worst Gift Ever
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Other than the name change and a website redesign, one other new tack is a free "Basic" service package.
ENGADGET: Boxee TV becomes Boxee Cloud DVR, adds free 'Basic' DVR service