Retailers refrigerated the boxes until needed, then opened the package and cut the meat into portions for sale.

CNN: How to buy the best beef

Instead, the intent is to bring people in, to create an easily digestible package that compels news consumers to dig into the real meat of the story.

FORBES: The Fracking Song: Can a Music Video Report?

"I think that animal proteins provide essential nutrients that you are able to get in a unique package of foods for, let's say, about 200 calories -- a three ounce serving of meat, " Rodriguez said.

CNN: Should Americans banish the burger?