The ad uses only blue and white lines, which, on closer examination, are the words from the package inserts of Celebrex and other drugs.

FORBES: Magazine Article

The new versions of package inserts for all drugs created in the last five years will take several steps to make sure information is presented clearly.

FORBES: Magazine Article

Significantly, drug companies can only promote medicines to doctors and patients based on the package inserts approved by the FDA. In the case of the most severe warning, called a black box, the effect on sales can be huge.

FORBES: FDA Fix No. 5: Forget Labels

Responding to years of criticism that the labels of prescription drugs do not do enough to impact the way doctors and patients use medicines, the U.S. Food and Drug Administration is announcing a plan to put much clearer and more concise prescribing information on the package inserts for new drugs.

FORBES: Magazine Article

Not only does the package include inserts for cutting through the plastic, but it highlights the product's unique presentation controls by offering a rotating plastic pod that functions as a hard carrying case once the product is unpacked.

ENGADGET: Switched On: The 2006 Switchies -- Portable Products