Not long ago, as Google began branching beyond its core SaaS offering, Gmail, and into blogging, image processing, and office software, its overall SaaS package looked inconsistent, preventing customers from feeling as if they were in one easy-to-use environment for the length of their experience.

FORBES: The Key To Great Web Software Is A Consistent, Intuitive User Experience

In a series of tweets, he says that PureView itself is about "blending optics, pixels and image processing in new and different ways, " hinting at the high-end Carl Zeiss lens and the built-in image processing algorithms that are part of the 808 PureView's camera package.

ENGADGET: Is the Nokia Lumia 920 coming with 8-megapixel FauxView? (Update: Nokia's Imaging Head weighs in)