At the same time I enjoy taking note of brand-name readability, shelf positioning, the attention-drawing power of competing package designs.

NEWYORKER: History of a Disturbance

In addition, as useful amounts of flash memory storage are now affordable, the ruggedness of flash memory and the ability to stack chips to provide slim package designs have made NAND flash the choice non-volatile storage technology for mobile devices.

FORBES: Are Fat Tablets in Your Future?

Package makers work hand in glove with chip companies and know a lot of secrets about future designs.

FORBES: It's all in the packaging