Consider the recent Swiffer pink package, where the brand aligned with the breast cancer cause.

FORBES: Connect

Whether the product attracts their attention on the retail shelf because they recognize a favorite, trustworthy brand or a unique package format that may make their life easier, they are looking at the package.

FORBES: Written by Jack Knott

Voyetra Turtle Beach also markets its technology to vendors that package it for sale with other equipment and under other brand names.

CNN: Move MP3s to your home stereo

It has succeeded, in spades, because of the wide variety of quality, brand-name content it offers from trusted sources in a clean package with a great user experience.

FORBES: iTunes, Netflix, Hulu and magazines

At the same time I enjoy taking note of brand-name readability, shelf positioning, the attention-drawing power of competing package designs.

NEWYORKER: History of a Disturbance

Comcast ( CMCSA - news - people )-NBC Universal tie-up would produce a credible ESPN rival care of NBC's NFL package and Comcast's regional sports networks and Versus, most analysts aren't concerned given ESPN's brand, long-term contracts and financial wherewithal.

FORBES: Intelligent Investing