Piotr Beczala as the Duke was a breezy, sleazy leader of the Rat Pack, a Frank Sinatra-type lurching from bender to hookup.
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The fly-half added another penalty as New Zealand went back to basics by driving forward through the pack, but the Wales forwards were also hugely impressive at that type of game.
BBC: Wales 25-37 New Zealand
Most teams with this type of track record would be no better than the middle of the pack in terms of attendance.
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Many mentioned the use of an iconic-type character as being an integral part of making a commercial stand out from the pack.
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