Members said enforcement agencies do not rely on pack design to test whether packs are illegal - instead they use a number of security features, all of which could also be present on standardised packs.

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The ultra-thin and lightweight design of the juice pack also complements the smartphone's zero-gap unibody design, delivering full protection and power in a sleek profile.

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In the Middle Ages, European craftsmen refined the design, improving the efficiency and allowing pack animals to do more work with less strain.

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At NeighborCare Bronfein spent a few million over several years to design a new pick-and-pack robot, but the project died after he left the company.

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The MOST exhibition was one highlight of the week, featuring Tom Dixon's flat-pack Stamp Lamps -- and he even invited visitors to design their own lamps using 3d modeling software.

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By and large, "design companies are not briefed to include environmental issues when creating pack designs" he says.

BBC: NEWS | UK | Magazine | Pack it in

The juice pack air for the iPhone 4 provides the very best of seven generations of product development and design.

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The juice pack air is engineered to deliver edge-to-edge protection and touts a 10 percent thinner design than the previous air model.

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The most radical design feature: an antenna that wrapped around the edge of the phone, allowing Apple to pack a bigger battery into the phone and make it thinner than previous models.

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