Among them are Lexus, Ketel One vodka and Pabst Blue Ribbon beer.

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Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.

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Sponsorships for free boards and wetsuits are assumed, yet the Dominican Republic, Vans footwear, New Era caps, Pabst Blue Ribbon beer, and recent market entry Nike underscore the diversity and profit potential of catering to the surfing lifestyle.

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" From a short list that included "Trendsluts, " "Ironoclasts" and "Pabstsmears" (named after hipster beer of choice Pabst Blue Ribbon), readers chose "Fauxhemians.

FORBES

Some warehouses and storefronts still sit empty, and the remnants of beer giants Schlitz, Pabst and Blatz have been turned to other uses.

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One of those new beer gardens is the modern and lively Bier International, the first return of a biergarten to Harlem, a Manhattan neighbourhood where beer baron Captain Fred Pabst opened a 1, 400-seat restaurant hall in 1900 to serve his eponymous brew.

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Pabst Blue Ribbon, endearingly nicknamed PBR by its fans and foes, has a reputation as the hipster beer of choice.

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It was once the nation's top beer-producing city, home to four of the world's largest breweries: Schlitz , Pabst , Miller and Blatz .

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