"I don't want some p.r. flack saying this is all just a big misunderstanding, " he said.
Too often, wealthy "personalities" are approached by p.r. people who have an idea or pocket cause.
His wife, Toni, had a mere 90-minute slog to her p.r. job in Menlo Park.
His solution: work with a p.r. firm to get a celebrity to endorse the brand.
For a while Langley worked as Applied DNA's vice president in charge of p.r.
"He'd work all night, " says Amie Witton, who joined in 1995 and is now his p.r. chief.
Winn, whose penchant for self-promotion is detailed in another book, Dot Bomb, by company p.r. head J.
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That delighted guys like Gary Hanauer, a publicist for a Kansas City, Missouri-based p.r.agency, who owns 23, 000 comics.
Shnaider is still venturing into unknown territories, p.r. lesson or no, throwing money around and staring down rivals.
But on Oct. 31, Chen Chao-ping, a Taipei p.r. consultant and ex-journalist, identified himself as the magazine's source.
It's also reacting more quickly to critics, says D'Arcy Rudnay, Comcast's p.r. exec.
Jones' lawyers believe that Bennett has waged a nasty p.r. war against them and that it's time for payback.
You're also buying 32 administrative subsidiaries--including Justice Divine (legal services), Buzz Divine (p.r.) and Sales Divine--that sell their expertise to the Weblets.
He arrived at Cigna by way of newspaper jobs in Tennessee and Washington, followed by p.r. gigs at a hospital and Humana.
He had run p.r. for the Magic in 1989 at age 24.
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"This situation" is being played out in the offices of publicists and large p.r. firms all across the land, many times every day.
The p.r. vet, 34, spent 12 years at brands like David Yurman and Calvin Klein before repping celebs as an agent at Todd Shemarya Artists.
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Microsoft's p.r. people have added blog-monitoring to their list of duties.
Communications director Hughes says she also did not understand until she asked the hospital's p.r. director to explain the meaning of the elevated enzyme levels.
The gear selector comprises a vertical row of P-R-N-D-S touch-screen buttons on the left of the central LCD touch screen (shades of the '64 Plymouth Valiant).
Perhaps that's because it didn't have a p.r. campaign behind it like the one orchestrated last week by Insight magazine, owned by the conservative Washington Times newspaper.
To get out the word, HaloCard is launching a p.r. campaign and has hired an intern to work the social media front in order to attract younger people.
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He made ends meet by doing p.r. and political work but focused in the mid-1990s on land use and met Fox, who was running political campaigns in Massachusetts.
Adobe's Flash software, the standard for rendering graphics and video online, is taking a p.r. beating by Apple, which refuses to use it in its phones and tablets.
Corporate sponsors get name recognition and some relatively cheap p.r.
The company was founded by Indian entrepreneurs new to Silicon Valley and clueless about finding office space and a p.r. agency, as well as about setting up financial systems.
And he hired former Clinton aide Lanny Davis, a lawyer and p.r. troubleshooter who once tried to quell the Monica Lewinsky story, to peddle Wiederhorn's claim of being wrongfully victimized.
Vitamins have been getting great p.r. ever since host Buffalo Bob Smith crowed on the U.S. TV show Howdy Doody, "Wonder Bread builds strong bodies eight ways, " in the 1950s.
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