When buyers choose a brand they really care about, neural activity suggests that they are making an emotional choice based on past experience, says Steven P.

FORBES: On The Cover/Top Stories

In part because of the pretexting experience, H-P's board conducted lengthy discussions over the summer on how to disclose Ms. Fisher's allegations, even before the board decided to dismiss Mr. Hurd, the Journal has reported.

WSJ: SEC Probe Examines Hurd Exit From H-P

After a few months without regular social contact, however, his experience proved no different from that of the P.

NEWYORKER: Hellhole

While Dr. R P Kapoor brilliantly, as was expected from such a vast experience, put across what next we need to do in science development without causing any further damage to the people and environment, Mr. Jaiprakash talked about about the capacity building as the tool for promotion of Science and thus Creativity and Innovation in India.

UNESCO: Science Policy and Capacity-Building

And Tom Siebel's experience of nearly being killed on safari puts it all in perspective (p. 63).

FORBES: The Forbes 400

Looking at my statistics though it looks like people only want to read about the S and P down- grade of Treasury securities, so I thought I would share my personal experience with the fall-out.

FORBES: S and P Downgrade - Case Study

Listen to Larry Krause, a San Francisco-based planner: "Based on our experience, most people lose money on the market" (see box, p. 199).

FORBES: Watch Your Assets