However, Dr. Goldacre takes a slightly different position a bit later in the book (Bad Pharma, p. 243) in a section where he chastises the National Health Service (NHS) in the UK for wasting money by not using generics.
"It takes a bit more choreography than the average room, but if a guest arrives at 4 p.m. for an overnight stay and checks out by noon the next day, we can still offer the spa suite as a 'day package' to another hotel guest, or a resident of the area or someone with a few hours' layover, " thereby increasing revenue.