For example, Best Buy's pairing of teenage singing sensation Justin Bieber with "Godfather of Heavy Metal" Ozzy Osbourne.
Since it was founded 23 years ago, Metallica has sold more albums than Ozzy Osbourne, Madonna and the Beatles.
The show is based around the anarchic home life of heavy metal rock star Ozzy Osbourne, who also hails from Birmingham.
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But absent was Ozzy Osbourne's daughter Kelly, who was due to perform but pulled out because of the risk of terrorist attacks.
In addition, the Best Buy spot with Grammy-nominated pop superstar, Justin Bieber, and papa metal superstar, Ozzy Osbourne, is another example of smart branding at work.
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The fundamental fact is that the family patriarch, Pinot Noir, is notoriously unstable-not in an Ozzy Osbourne sense, but because it is so promiscuous in producing mutations.
After The Osbournes put the spotlight on heavy metal icon Ozzy Osbourne's children Jack and Kelly, each went on to host their own reality programs in Britain.
In the early days, Sheen enjoyed a James Dean-ish red carpet image, but he gradually began to take on the persona of Ozzy Osbourne during his bad boy heyday.
In 2003, rock musician Ozzy Osbourne spent eight days in a coma, broke eight ribs and punctured a lung while riding a quad bike in the grounds of his Buckinghamshire mansion.
E. festival, started by the members of Blues Traveler, plans extensive touring, and Ozzfest, named after founding metal-rocker Ozzy Osbourne, will rage through the U.S. again this summer after its smash success last summer.
Few TV viewers relate to the excesses and stresses experienced by Ozzy and Sharon Osbourne on The Osbournes, MTV's so-called reality show.
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