Trying to modernize Oxxfords creaky marketing, Hays produced two videos showing department store salesmen how to sell an Oxxford suit.
FORBES: An American original
He recently persuaded 92-year-old Stanley Marcus, the legendary retired chairman of Neiman Marcus, to make an investment and join the Oxxford board.
Hays had long wanted to buy Oxxford, but had failed twice.
His best-known company nationally is Oxxford Clothes Inc.
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