Samsung realizes this and is trying to write its own software as well, the Tizen.
Several third-party developers subsequently released their own software allowing users to restore the facility.
That is the bigger challenge Microsoft faces: convincing us that Windows 8 is must-own software.
They have created their own software for everything and, in many cases, their own infrastructure.
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Sending music over to a Diamond Rio player was even easier than with RioPort's own software.
Blackberry has become the latest smartphone to offer free wi-fi calls to users via its own software.
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Early customers such as Chevron and Exxon Mobil built their own software for seismic processing.
That has hindered Nokia's own software efforts, including its Ovi Store, which competes with Apple's App Store.
Rather, Sinofsky will probably build his own software company that compliments the work of Microsoft and other tech giants.
We create our own A4 chip, our own software, our own battery chemistry, our own enclosure, our own everything.
Nokia ditched its own software development group in favor of an alliance with Microsoft, thus losing significant intellectual capital.
He says they decided they will run the company on their own software.
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And the Xbox is merely Microsoft's first stab at manufacturing hardware that runs its own software and online services.
He quit in 2008 to start his own software outfit, Asana, which allows individuals and small companies to better collaborate.
But if you don't mind finding your own software, or already have a server setup, this is a killer media-streaming device.
Moreover, the separate program used for searching did not meld into the Microsoft desktop nearly as well as Microsoft's own software.
New companies such as Red Hat succeed by simply offering service for Linux installation rather than developing their own software, Raymond says.
Toyota took a deeper dive, first spending four years developing its own software that connects dealers to factories and factories to suppliers.
In the absence of its own software layer, Sony has partnered with a company called Symbian to develop software for "smart" cell phones.
SAP, Oracle says, is working to amass a library that could be used to undermine the business Oracle does supporting its own software.
Lucky for us the CE companies are on to them, and are fighting to get bi-directional functionality and the ability to deploy their own software.
HTC's own software enhancements mainly revolve around better aggregation of content.
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Microsoft, meanwhile, is building a huge cloud using its own software.
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The Jet Business also now has its own software to help clients to specify the fancy interiors they want in their aircraft (now including helicopters).
Spencer is a freshman computer science major at Michigan State University who hopes to harness his entrepreneurial spirit to someday build and run his own software start-up.
Oracle and SAP are united in scoffing: companies feel safer when they control their own software, and 'on demand' works for just a few applications, they say.
Apps like Waze might feature decent GPS navigation services on your smartphone, but carmakers want to integrate their own software services to get an edge on competitors.
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While the basic structures of the transmission will be shared, each company will use their own software to ensure the transmissions fit with the vehicles in their different brands.
That said, Bill Gates is touting Microsoft's own software format, Windows Media, to several online music services and hardware firms, hoping to set a rival standard with greater interoperability.
One area Apple's own software still has an edge is its integration of Flyover which offers interactive photo-realistic views of selected cities using 3D-rendered graphics within its maps app.
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