Many companies are anxious to lock up their own brands as a defensive measure.
But China's own brands - like Anhui-based Geely and Zhejiang-based Chery - are gaining ground.
He has signed up 700 customers, almost all distributing their own brands, in 170 markets.
It may use it in its own brands, including Kool and Lucky Strike.
Rather than being subsumed, Lycos's acquisitions maintained their own brands, with Lycos selling advertising across all of them.
Turns out these are flush days for Michigan-based Amway, which sells its own brands of cosmetics and personal products.
Instead, operators plan to emphasise their own brands rather than the underlying technology.
The supermarkets' own brands have been increasing their market share only in Europe.
DFS, a global chain of 154 physical stores, where its own brands sell happily side by side with their rivals.
Music's cachet and emotional pull also make it a potent weapon for businesses that want to build their own brands.
The backbone of Luxottica's business is its own brands: Ray-Ban sunglasses, acquired in 1999, account for some 15% of the group's sales.
Hence their rallies, in effect, serve to bolster their own brands.
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The conglomerates may be able to withstand this ad squeeze better, since they can mop up some of their excess ad space to promote their own brands.
"From a state perspective, there is everything to gain in nurturing their own brands ... the country wants to define the market rather than play catch-up, " Law added.
Haier in white goods, Legend in computers and Konka in television sets are all examples of Chinese firms with strategies based on their own brands or other intellectual property.
"Schools are increasingly being used as marketing venues by companies promoting their own brands in return for teaching resources, books, sports equipment or computers, " said a National Union of Teachers representative.
The other way to take advantage of rising consumer spending in China and the growth of the country's own brands is to buy the Internet merchants that are often the first stop for aspiring new brands.
But it continues to invest in developing the taste for its own brands of palm oil, condensed milk, tinned meat and canned fish in a hinterland market that has often been a dumping ground for leftovers from elsewhere.
In the meantime, thinks Mr Allaire, media firms are mainly interested in building their own brands, so Brightcove provides content owners with technology to show television on their own websites, syndicate their shows to other websites, track audiences and collect advertising revenue.
One way to revive growth will be to place a greater emphasis on emerging markets in Asia and Latin America, where private labels are unlikely to take hold in the near term, since retailers are smaller and do not have the knowledge or resources to produce their own brands.
Global businesses from Apple to GM and Starbucks have been targeting China for growth at a time of sluggish gains in the U.S. and especially Europe. (Click here for a related story about Chinese government treatment of Apple.) Belle, besides selling its own brands, is a distributor for Nike.
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Most companies in the current database actually own more brands than Buycott has on record.
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"Currently we have two own label brands which are easily recognizable as healthier alternatives, " a spokesperson said.
Many of them own competitive brands and now have a Chevy on their shopping list because of the Volt.
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We are all the chief branding officers of our own personal brands.
Because consumer trust is the basis of all brand values, companies that own the brands have an immense incentive to work to retain that trust.
Buyers have generally failed to pull off the trick of pushing their own premium brands through newly acquired distribution networks while continuing to nurture their acquisition's local brews.
The shake-up and introduction of more own-brands helped gross margin - a measure of profitability - at JJB's retail division improve from 50.8% last year to 51.7% this year.
Smart retailers that want a larger piece of a smaller holiday pie will have to leverage their own retail brands and the shopping experience if they expect to receive more this year.
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