That buy was a double score for Google--Applied Semantics had been selling those services to Overture.

FORBES: Cover Story

Its new best friend is Overture, which already provides search services for Microsoft's MSN online service.

FORBES: Cover Story

So is the biggest search outfit, Overture , a little-known billion-dollar vendor that provides unbranded search services for other Web sites and has sued Google, alleging patent infringement.

FORBES: All Eyes on Google