Perhaps they owe that to luck, perhaps to being overly careful.

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Of course, you should be careful not to overly rely on e-mail and the phone.

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Thus, the tech guy would be well served to emphasize his willingness to delegate business issues to more experienced team members, whereas the sales guy should be careful to not overly promote himself or the opportunity and to acknowledge his technological shortcomings.

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You want to be very careful of anything that is overly touted and if everybody seems to love it.

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"We are careful when purchasing the cutouts that it's not overly cut out, " she says.

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Charlie Cole, VP Online Marketing at Lucky Brand, illustrates the importance of respecting your consumer relationship by being careful not to risk a long-term relationship by overly pushing short-term sales opportunities.

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