The answer is held in the concept of SOC: social overhead capital.

FORBES: Listen Up Bernanke, QE Is Not The Answer

Austerity is all about cutting back on social overhead capital.

FORBES: Listen Up Bernanke, QE Is Not The Answer

Because in the developed world, social overhead capital produces too many bridges to nowhere, too many non-jobs with long term unfinanced liabilities attached, bureaucracy and the regulation of everything that moves.

FORBES: Listen Up Bernanke, QE Is Not The Answer

Even without all the necessary cuts that should occur, a reconnection of social overhead capital to direct productive activity would reinvigorate the economies of the developed world and trigger the growth so desperately needed.

FORBES: Listen Up Bernanke, QE Is Not The Answer

Now, in the Pennsylvania boonies during the bust, he's New Economy--but without the overhead, fancy venture capital and gaudy expectations that killed so many boom-era dot-coms.

FORBES: The Medium Is the Model

Now, in the Pennsylvania mountains during the bust, he's New Economy--but without the overhead, fancy venture capital and gaudy expectations that killed so many boom-era dot-coms.

FORBES: The medium is the model

In the new world, physical capital is a costly overhead, not a protection.

ECONOMIST: A new song

Years of narrow gross margins and perhaps a bloated overhead structure had placed MusclePharm in a perilous working capital position.

FORBES: Blast Off Time For MusclePharm: $12 Million Offer is Complete

Even with the daily protestations that marketing is an investment and not a cost, in deference CMOs know their media budget is second or third on the capital expenditure list, and disconsolate CFOs are struggling to bring down overhead.

FORBES: CMO Lessons For The Boardroom Table From The Kitchen Table

But newer companies that venture investors are pouring capital into will do this with fresh business models geared directly toward digital platforms that use less overhead.

FORBES: Venture Into Media's Future