Over 700, 000 state jobs have been cut over the last four years in an effort to lower state overhead and balance the budget.

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The SBA also has saved entrepreneurs potentially billions in excess regulatory costs--all while cutting its overhead by 24%, according to the Office of Management and Budget, which helps the president formulate and administer the national budget.

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It is as though total strangers had the job of running your family budget and ended up spending the money you earned on their own overhead.

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Even with the daily protestations that marketing is an investment and not a cost, in deference CMOs know their media budget is second or third on the capital expenditure list, and disconsolate CFOs are struggling to bring down overhead.

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