Back then I was in charge of the marketing strategy and the look and feel of the products, the packaging, the overall experience.

FORBES: Apple Does 1 Thing Other Companies Don't Do

Today, many of the vendors packaging CXM solutions are adapting or extending the tools they already have to drive more of the overall experience, and for some the label CXM will be a re-packaging of their existing solution and strategy.

FORBES: The Emergence of CXM Solutions

Overall, costs of bottled beer break down evenly among labor, ingredients and packaging.

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