Leaders who over promise and under deliver will watch a steady stream of their unhappy customers head for the door, while also telling their friends to shop elsewhere.
The other equally important advice I would give is not to over-promise and under-deliver.
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Though this ought not to count against him in his bid to be mayor, his willingness to over-promise should.
Be straight with them, and don't over-promise.
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There is an aching over its unrealized promise in so many places, for so many people.
In recent days both Labour and the Tories have fallen over themselves to promise goodies to the grey-haired.
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Cameron told CNN's Christiane Amanpour that he has no regrets over the referendum promise, despite unhappiness among some European partners.
Following his much publicised apology over his broken promise on increasing student tuition fees, Nick Clegg's critics believe his future actions must speak louder than words.
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With this in mind, Cameron told CNN's Christiane Amanpour that he has no regrets over the referendum promise, despite unhappiness among some European partners.
But despite that grim picture, Qwest's Notebaert pressed on, appealing directly to MCI's stockholders and trying to win them over with the promise of a bigger bid and more cash in hand.
And the survey of 2, 025 adults indicates 58% of those with children under the age of 18 believe that MPs who broke their promise over tuition fees should not stand at the next election.
The trick to staying a good, strong brand is the ability to evolve this promise over time, never losing sight of what makes your brand different, and never losing sight of the need to keep it relevant in a changing marketplace.
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At a time when the lines between government and business are blurring and most pundits are quick to color them over with the promise of technology, Khanna has given us an important guide that will help us run the world into the future.
Yet a question remains over Microsoft's promise to give rival software-makers some cost-free, additional access to its software protocols.
Apple tends to under-promise and over-deliver (UPOD) on guidance, so its outlook should always be taken with a grain of salt.
Flemish style is stealth style, Flanders the land of under-promise and over-delivery.
Philippe Bourgignon, who had revived Disney's sickly theme park near Paris, took over, with a promise to return Club Med to health.
On the other hand, the company is known to under-promise and over-deliver.
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On the other hand, Apple is known to under-promise and over-deliver.
She contends that the old Madison Avenue days of a brand being defined by its logo and a tag line spelling out its promise are over.
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He has faced further embarrassment in front of his European partners in a debacle over Germany's promise to place a massive order of Airbus military planes for the European military project.
If you explained all the options to all the people in all the communities of this country, I promise you over 70 percent of Republicans, Democrats and Independents -- you know, when you got above those stratospheric numbers, maybe there would be some partisan differences -- but you'd have over 70 percent of all groups for this (ph).
However, we have been here before and it is an old corporate PR ploy to under promise and then over deliver.
Private equity firms do this too, and to sweeten the offer they promise to take over the entire process of selling the business.
The federal government controls millions of acres in the West, and some folks believe the feds have reneged on a promise to turn over large swaths to local control once statehood was achieved.
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In theory, it would be marvellous if errant Italian politicians or public figures were able to make a clean breast of past sins and promise to turn over a collective new leaf as part of a general clean-up.
But growth of the cox-2 class has stalled amid a controversy over whether they deliver on their promise of providing safer pain relief.
If Britain commits itself to unilateral action, the early price would still be low, but the government could promise to increase it over time.
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