While anyone can find ample justification to claim that complete focus on quality to the exclusion of search engine optimization is over idealistic, it pays to recognize that Google is succeeding in greatly reducing pragmatic approaches to search ranking manipulation.

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Altair of Troy, Mich. has a lead over its rivals in a particularly interesting field called topology optimization, according to research firm CIMdata.

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Overcoming these optimization challenges will actually exacerbate one of the more over-arching issues our industry faces.

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When asked what the future of small business marketing would be, over 44% of NAWBO women said social media marketing and search engine optimization were the key.

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