The festival has also seen the launch of the not-for-profit Ahimsa Dairy Foundation, which sells milk from cows who will be retired when their milking days are over.

BBC: Thousands arrive at Janmashtami Festival near Watford

This time Mr Bush has a lead of 12 points or more over Buddy MacKay, which partly reflects money: by milking the family network of contributors, he has raised nearly twice as much as his opponent.

ECONOMIST: Listening Jeb Bush

Early risers can head over to the hilltop clearing known as the FarmStead to watch the milking of the farm's sheep or get in some daybreak fly-fishing (with Orvis-endorsed guides) on Hesse Creek.

FORBES: Blackberry Farm, Walland, Tennessee

In other words, milking the cash cow, but with ever smaller returns year over year.

FORBES: A Few Minutes with Richard Nash of Small Demons

Milking is a video fad in which participants record themselves dumping containers of milk directly over their heads.

FORBES: Links: 27 Nov: We've Had Planking. Now Milking Is Where The Cool Kids Are At