Before reinventing themselves online, Berman was a head honcho at Paramount and Fox while Braun lorded over fiefdoms at Disney and Yahoo.

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But there are 347 teams playing Division-I hoops, and only 68 qualify for March Madness meaning even the No. 16 seeds lorded over their own conferences.

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Wheeler, for example, was the head of the ASL, the largest bloc of teetotaling sentiment in America in the early 20th century, and lorded over Washington in a way few have.

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Family members lorded over the company for three generations and 118 years, until Johnson's celebrated predecessor, Anthony O'Reilly, added the chairman title in 1987, eight years after he became chief executive.

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By 1990 TCI had 8.5 million subs and lorded it over the business.

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Mr Hague's great insight is to realise that what they chiefly want is for the party that lorded it over them for so long to demonstrate an extravagant contrition.

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