Kindle and Nook users are more conservative consumers, who look for value over brand.
But the pendulum may be swinging back toward the value of unleashing brain power over brand power.
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Historically, generic firms have won about 80% of court disputes over brand-name patents, according to an analysis by Wachovia Securities.
The ones who value short term monetary gains over brand reputation?
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Unfortunately, these models are fundamentally flawed in being biased to favor corrosive price promotion over brand-building advertising and to favor advertising cost efficiency over sales-growth effectiveness.
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In Mexico, the fight was not over the brand of a device though, it was over the name itself, as a service for which iFone has been using for years.
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The controversy over her brand of household humor may have been a matter of cultural misinterpretation.
The bottom line is that your customers wield power and control over your brand like never before.
Vittorio Missoni and his siblings took over the brand in 1996 with an eye toward marketing to a younger consumer.
Or, starting later this month, you can buy a newly resurrected Boomtube from Think Outside, which has taken over the brand.
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Performance-based ads, those seeking to elicit an immediate purchase or other action, remain dominant, and even gained ground over more brand-oriented ads.
More importantly, a company has less control over the brand reputation now.
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There are still issues to resolve around the stadium in Lviv, with Polish authorities facing similar concerns over their brand new Municipal Stadium in Wroclaw.
Even highly innovative and creative companies like Zappos sometimes get caught in the net (no pun intended) of trying to maintain control over their brand experience.
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And when I was over in Europe and they were bringing the Zune brand over to represent the delivery of content, the first thing people would ask is, 'Well, are you gonna sell a device?
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Short of a major scandal, brand equity built over decades carries more weight than a brand that debuted during the dot-com boom.
Most of the past three years since his previously album were spent building out his personal brand so that ultimately, when this contract is over, he has control over the 50 Cent brand going forward.
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Last year, over half of brand communications was peer-to-peer, through earned media rather than paid media.
"Get over the corny brand name and discover the amazing value this wine packs in a glass, " she says.
True, Google swears it will operate Motorola as an independent business and won't favor the house brand over other licensees.
Apple has always kept close control over its own brand, opening stores would ensure that carried through to the end user.
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In the month, Mercedes-Benz extended its neck-and-neck lead over the BMW brand for year-to-date sales through July into a significant advantage of nearly 4, 000 units.
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The move may make higher bids easier for media companies to stomach by allowing them to spread their payments and leverage their association with the Olympic brand over a longer period.
Levi, along with partner David Coleman, was able to assemble an all-star line-up of Hollywood actors, directors and producers to entice fans over to the brand new, and much larger, venue at Block No. 16 Union and Spirits.
While Iomega has done a good job of building its Zip disk brand over the past several years, it made a critical error when it reduced the prices on the drive and pinned its hopes for a long-term revenue stream on sales of disks.
When it comes down to it, if an organization places restrictions that limits the way it engages with the public, such as the ones placed on the Olympic athletes, it will eventually have an adverse effect on the brand over time, gradually making it less relevant.
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If you are employed and can build out your social media brand over time, raise your professional profile as an expert, and cultivate relationships with executive recruiters, then you have quietly but surely positioned yourself to know about your market and be known to your market without ever actively launching a search.
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Over 180 Tier 1 brand advertisers and 58 of the top 100 largest advertisers use MoPub.
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Hayek made the decision to take over sales directly and brand it as the Swatch.
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