Designing them to light up an entire room or shine a beam over a long distance is far more technically challenging and requires higher production costs.

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But the real winner in this battle may be Carlos Slim Helu Carlos Slim Helu , the Mexican telecommunications magnate who managed to turn his stake in a struggling long-distance company into over a billion dollars.

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It was Mr Sullivan, for example, who had the idea of taking over MCI, a much bigger long-distance operator, in 1997.

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Deregulation has led to a huge increase in competition: there are now over 500 long-distance carriers in America.

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Fly-half Davis put over the simple conversion to make it 7-3 but then missed with a long-distance penalty attempt.

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He likened Twitter discussions to trying to have a long-distance conversation at a crowded football game from one section to another while shouting over everyone else's conversations.

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