To ignore one or the other would be to over-hype or under-play the iPad.
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We also need to be careful, in our excitement about the technology, not to over-hype it to a skeptical public.
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The issue I have is that ETFs are in massive over-hype mode.
Kozmo.com's tagline -- "We'll be right over" -- isn't hype: The company's policy is to make deliveries in under an hour, anytime from 10 a.m. until 1 a.m in most cities it serves.
The misstep isn't the only one that has surrounded the hype over the Asian-American guard for the NBA's New York Knicks.
When it comes to regulating domestic energy production going forward, it must be understood that the resources of our regulators are best focused on ensuring proper well design and technical compliance, not pursuing questionable allegations over water contamination and other media-hype.
What Pollack neglected to mention in the 2006 article was that the same activists who had opposed and obstructed "agbiotech" relentlessly for 20 years were suddenly whining about the "hype" and "over-selling" of its benefits--rather like the teenager convicted of murdering his parents who pleads for mercy from the judge because he's an orphan.
Our power to deceive ourselves, whether by over- or underestimating our own capabilities or succumbing to the hype that surrounds us, can be potentially dangerous.
Strohman was saying this in the face of tremendous hype over gene transplantation and the development of single-gene targeted drugs like Herceptin, Erbitux, Gleevec, Iressa, that have largely been disappointing and very costly.
They skim news headlines, over-interpret advertising slogans, and in the end, fall for the clean energy hype.
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Sharif and the PML-N should be congratulated on winning big, especially with so much hype in Punjab over Imran Khan, the famed politician and cricket star.
We suppose we'll know soon enough -- X06 is over tomorrow -- but that doesn't mean we can't stay busy drumming up the hype and unrealistic expectations until then.
Whedon is a talented writer and director, and certainly hype for the film has been building for years and over the course of a number of origin-story prequels.
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The hype and hysteria that accompanied every new scheme to build market share through first-mover advantage is over.
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