The Ouya will look to capitalise on a growing popularity for cheap, often independently produced games.
The console faces competition from other similar products, including the Ouya which began shipping in March.
Gaming service Onlive, which offers a cloud gaming platform, has also announced its support for Ouya.
Images released today give us a new look at the Kickstarted hackable console, the Ouya.
Throughout its development, Ouya has been open to its public, inviting them to help make suggestions.
You will also get to watch OUYA evolve over the coming weeks and months.
Undoubtedly, if and when the Ouya is built, a number of developers will hop on board.
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Ouya also has deals with video game streaming service OnLive and music website Vevo.
FORBES: Ouya Assembling Developer Muscle: 'In Talks' With Namco Bandai
What sort of impact would an OnLive shutdown have on fledgling in-development Android console Ouya?
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But Ouya is hoping to carve out its own space alongside the traditional market.
FORBES: Forget Microsoft and Sony: OUYA Hitting Retail in June
As of last night, the famed Ouya Kickstarter project has now been fully funded.
FORBES: With Ouya's Kickstarter Funded, What Should Its 'Investors' Expect?
Project Shield and Ouya suggest Google's operating system will become a major gaming platform.
Finally, OUYA got a little more competition this week in the form of the GameStick.
The old paradigms are ready to shift, and Ouya capitalized on that story in the development phase.
Beyond working to entice devs to OUYA, Santiago said on Twitter that she'll still be making games.
ENGADGET: OUYA shipping to Kickstarter backers on March 28th HD
Ouya expects the dev kits to get into backers' hands "within a couple days" of the 28th.
ENGADGET: Ouya dev consoles shipping to backers on December 28th, SDK available same day
Ouya CEO Julie Uhrman told me she and her team are determined to deliver for their backers.
FORBES: With Ouya's Kickstarter Funded, What Should Its 'Investors' Expect?
The Ouya might be the first major test to see if this crowdsourced funding trend is viable.
FORBES: With Ouya's Kickstarter Funded, What Should Its 'Investors' Expect?
Ouya will take a 30% cut of transactions, just as others like Apple do on their platform.
Ouya plans to ship its Android gaming console to supporters by the end of March, said Uhrman.
FORBES: Julie Uhrman: Ouya Online Multiplayer Features Coming By Year-End
Urhman already said the OUYA hardware will iterate on an annual basis, similar to the mobile market.
ENGADGET: OUYA promises quick game approval process, reviews start by the end of February
Despite the console's impending March launch to Kickstarter supporters, OUYA's yet to begin reviewing games for its storefront.
Also Ouya is stripping out all the frills and focusing on a powerful chip set and graphics quality.
Ouya is building those features and hopes to have them ready by the end of the year, she said.
FORBES: Julie Uhrman: Ouya Online Multiplayer Features Coming By Year-End
Often times, little more than a good idea and sales pitch is needed to get funding (see the Ouya).
Uhrman said some top developers will be reworking popular titles for the Ouya.
One month out, how does the OUYA dev kit stack up for developers?
Ouya has also won backing from the OnLive game streaming service and the XBMC open source media player project.
That would make it possible for Ouya to host massively multiplayer online games that have been popular on other platforms.
FORBES: Julie Uhrman: Ouya Online Multiplayer Features Coming By Year-End
Whatever happens with Ouya, this shows that there is a very large portion of gamers who want things to change.
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