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McCain and Huckabee's performances came despite Romney outspending them on advertising by millions of dollars.
CNN: McCain the big winner; Huckabee shines
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Adam Hartung wrote a piece recently saying Samsung turned Apple over by outspending it on marketing.
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Dominant brands used to be able to, well, dominate by simply outspending or outshouting the competition.
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Backed by business, the yes side is probably outspending the no side by five to one.
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But changing the focus of the campaign is hard for her because Fitzgerald is heavily outspending her.
CNN: Her high negatives make re-election a struggle
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The art of their one-upmanship involves outspending a rival, often in small but cutting ways that suggest an effortless superiority.
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In addition to outspending Japanese tourists, however, in the last two months, Chinese arrivals in South Korea may have outnumbered those from Japan.
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Thomas Mann of the Brookings Institution says that the Citizens United decision will no more determine the mid-terms than Mr Obama's outspending of John McCain in 2008 swung the presidential race.
ECONOMIST: Lexington
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However, last week, Vice President Joe Biden cited the Pittsburgh-based billionaire during a speech on the fundraising abilities of GOP groups, who have been vastly outspending Democrats during this election cycle.
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Similarly, preserving and strengthening the salary cap that prevents rich teams from outspending poorer ones was Murphy's primary concern in the discussions that led to the new ten-year collective bargaining agreement with the players' association.
FORBES: Magazine Article