Cambridge firm True Knowledge outsmarts tech giant with phone assistant that copes with variety of UK accents.

FORBES: Apple's Siri Has a Competitor: Evi

As avowed contrarian Dougie Kass likes to remind us, the crowd usually outsmarts the remnant when herd mentality takes over.

FORBES: The Crash Camp Takes Over

Google prides itself on hiring only the truly brilliant (and the unabashedly arrogant, rivals say) and believes the crowd always outsmarts anyone inside it.

FORBES: Magazine Article

But Gretel outsmarts her.

NPR: A Proms Fairy Tale: Humperdinck's 'Hansel and Gretel'