Or you can fire up the computer and surf over to online furniture outlet Design Within Reach, and shop for one of the graceful chairs designed by the Finnish genius Eero Saarinen--he died in 1961--that are crudely echoed on the Jetsons.

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Outlet centers provide a one-stop shop that offers great brands at a value price, in one location, in contrast to shopping online where consumers have to search for deals for their favorite brands individually.

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Sail goes more directly for Square's jugular, using its own plug-in dongle to handle major credit card payments in your local coffee shop or a mid-sized outlet.

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The research also shows shoppers want to shop locally, and to support their local outlet because that's a way of supporting the local community.

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Or you can fire up the computer and surf over to online furniture outlet Design Within Reach (nasdaq: DWRI - news - people ), and shop for one of the graceful chairs designed by the Finnish genius Eero Saarinen--he died in 1961--that are crudely echoed on the Jetsons.

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So now, this unit is, in a sense, paying expenses typical of a full-sized shop but probably generating revenues closer to what one might expect of a small take-out outlet.

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