We painted them white with outdoor paint, and we got black and made little sayings on all of them.

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So, for the appropriate visuals, she commissioned the Mexican artist who had just worked out a way to paint outdoor murals.

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"We also begin to do outdoor activities, paint the house, and on top of that, if we have good weather then we have barbecues, " he said.

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Niche uses, like wood stains for indoor furniture, could hit the market next year, with outdoor coatings and alternatives to latex paint a year later.

FORBES: OutFront