The company previously had a smaller deal for a line of home and outdoor goods.

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These guys make webbing, cords, buckles, plastic and metal hardware for sporting goods, outdoor goods, travel gear.

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Outdoor goods retailer Giantnerd discovered that during the shopping weekend Facebook traffic produced an average order value 300% higher than its site average.

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In the No. 1 spot for a second consecutive year is the Washington-based retailer known for its sporting goods, outdoor gear and apparel.

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