One reason to look at it is simply a case of outdoing the others.

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Francois Moscovici, an analyst from consultancy PriceWaterhouseCoopers, said he would be "very surprised" if the French were outdoing Britain on e-commerce.

BBC: UK e-commerce bigger, say analysts

Goldie is easily the best passive book written in a long time (even outdoing my latest, The Power of Passive Investing).

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This year, AmEx plans on outdoing their strong effort from last year.

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The only thing Africa needs to worry about is how to get its engineers outdoing the likes of Siemens as soon as practicable.

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Outdoing the market consistently would require not only knowing more than somebody else at some point in time, but more than everybody else all the time.

ECONOMIST: Fund management

Producers are bewitched by the rock-bottom cost of deploying a single man (usually) with a mic, just as in the music industry singer-songwriters are said to be outdoing more expensive bands.

ECONOMIST: Stand-up comics: Serious business | The

In a survey of auto industry executives conducted by KPMG, respondents expected that among electric vehicles, hybrids will have the highest customer demand by 2025, followed by fuel-cell vehicles, outdoing the demand of battery-powered cars.

CNN: Hydrogen fuel-cell cars look to overtake electric autos

But we insist on outdoing ourselves.

FORBES: Getting Over Our Over-Levered Selves

As if seeing the Commodore logo slapped on a whole slew of thoroughly unremarkable devices wasn't enough to make folks of a certain age feel a little wistful for their early computing days, legendary game developer Microprose is now getting in on the action as well, and seemingly outdoing Commodore to boot.

ENGADGET: Microprose returns to show Commodore how to really tarnish a brand