Make sure you lay out a clear and concise path to the outcome you desire.

FORBES: Mr. President: Speeches Are Not Plans -- or Strategies

Yet if Europe continues along its path of ossification and muddle, the outcome will be far worse.

FORBES: Europe's Elixir Could Turn Out To Be Poison

It tells you that the outcome of this campaign will turn on who better presents a path back to economic prosperity.

CNN: STORY HIGHLIGHTS