Why bother analyzing economic indicators or fundamental data when the outcome of a sporting event, the length of women's skirts or astrological signs can be used to predict the movement of the stock market?

FORBES: Magazine Article

The Dublin-based gaming company better known for giving some 60, 000 subscribers the ability to wager on ponies, sporting events and the outcome of celebrity criminal trials online, wants to offer trading in weather events, credit risks and economic indicators.

FORBES: Magazine Article