Secondly, the outcome-based approach requires companies to map out goals more precisely than with time-and-materials models.

FORBES: The Benefits of A More Thoughtful Approach To Consulting

Companies that use an outcome-based approach pay for results, not by the hour.

FORBES: An Opportunity For The CIO

Kruzner sees his role partly as an evangelist for the outcome-based approach.

FORBES: Building Stronger Relationships With IT Consultants

The Forbes survey found that companies that use the outcome-based approach are more innovative, and not surprisingly, that this model tends to have a positive impact on growth.

FORBES: The Benefits of A More Thoughtful Approach To Consulting