The lane would be reversible, with a movable barrier like the one in use on the Tappan Zee Bridge, Mr. Ferrara said, so that it could handle inbound traffic in the morning rush and outboundtraffic in the afternoon.
"Twitter is a growing source of inbound referral traffic and outbound content distribution for online media publishers and broadcasters, " said Jonathan Wilner, senior director, business product management at Ooyala.