One, start outbidding Zynga for the startups it brings into its perverse fold.

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Old Town in Croydon was one of 12 chosen "Portas pilot" areas, outbidding 370 other projects across the country.

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Fox network shocked the TV world when it won the rights to broadcast National Football League games, outbidding CBS. Just as that deal proved a Trojan Horse for getting Fox into the broadcast mainstream, so it will be with iTV.

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Either in fear or in hope, many Greeks detect a breakdown of a political system, over a century old, in which two political groups (notionally of the centre-left and the centre-right, but both given to patronage and graft) progressively exhaust the national exchequer by outbidding each other.

ECONOMIST: The Greek crisis