"We're hitting our target audience, getting the association with technology and music, " Missano says.

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"It's definitely costing us valuable hours of time with our target audience, " McShan said.

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Lastly, we need to find ways to connect and bond effectively with our target audience.

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Over the next few days we conducted multiple focus groups in New York City and Denver with members of our target audience.

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Is there a call to action for our target audience?

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Messages are shouted from all channels these days, so in creating content we are always searching for new ways to cut through the clamor in order to get our communications through to our target audience.

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For a number of years I managed national advertising for a Fortune 500 life insurance company and we spent a great deal of painstaking time and effort reaching our vast target audience, essentially going from the macro to the micro.

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Alienware will have their logo featured during our streams, which is able to reach a massive target audience.

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Our systems balance a number of factors such as the size of the target audience in a country, the competitiveness of the market for ads at that time and levels of engagement with ads.

BBC: Technology