"Our study suggests that women who take a man's wealth into consideration when dating are likely to be happier down the line, " explains Wilcox.

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Finally, our study also suggests that people do not necessarily have strong, stable moral compasses.

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"(Our study) suggests that we will be able to use the composition of fossil plant tissue to reconstruct the carbon composition of past atmospheres as far back as 400 million years ago, " she added.

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Keying off this study, Morain suggests that custom labels combined with seeing our images so frequently (we snap photos of our kids eating bagels, after all) could lead to more rule-abiding behavior.

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