And when our soft data turns out to be wrong, it can have disastrous consequences for our decision-making processes.
"This is our soft target, " the Commissioner told a press conference, explaining that this would represent roughly four kilos of waste per citizen.
"Without a huge global event like the Olympics next year, we need to keep on finding smart new ways to share our soft power assets: English, our education system, our vibrant arts scene and our entrepreneurial spirit, " he said.
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We expect 1.7% growth in real personal consumption expenditures in the four quarters ending September 2008 even under our soft-landing scenario, below the 2% four-quarter low in the 2001 recession (see graph and further discussion in the attachment.) In recent years, we predicted and explained the resilience in U.S. consumption growth in terms of job prospects and the high actual household savings rate.
Today, Freestyle Coke machines let us design our own soft drinks, freestyle yogurt shops let us create our own confections.
The lotions, creams and soaps that we use to keep our skin feeling soft and moist are made possible by the rural farmers and their lives are improving thanks to successful SAP implementations.
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Or did we care most about our clothes feeling really soft and lasting longer?
Additionally, our consumer business was soft due to poorer global economic conditions including high unemployment, high oil prices and the resulting low consumer confidence.
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One day, decades from now, people may look back on our reckless consumption of soft drinks and chips in the same way that we today look back at a three-pack-a-day smoking habit.
Hence, all the muttering by the Fed about its goal of a"soft landing"for our supposedly"high-flying"economy.
Many Georgians worry that powerful mafia bosses, who fled the country while the last government was in power, will come back if they think this new administration is soft on crime, our correspondent says.
This is in our hard interest, not just a soft moral imperative.
And so our curriculum places considerable emphasis on overlaying soft skills on the foundation of hard skills that many students bring to the classroom.
The SNP's soft touch policy on sentencing undermines our efforts to tackle this problem.
We have witnessed our medical colleagues embrace so-called "soft skills" (communication skills, a good bedside manner) through their improved undergraduate education.
We invented silicon-based helpers to crunch our numbers and increase our productivity, and they have bound us with soft shackles of convenience and a sense of connectedness.
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There's a culture in our society that says remembering these obligations is somehow soft - that we can't show weakness, and so therefore we can't show kindness.
If month-over-month core inflation rates can alternate between 0.2% and 0.3% for the next several months (less than our expectation), it will look like a soft landing on inflation and will add further to confidence in the Fed.
Unfortunately, the contribution such a long overdue initiative will be actually able to make to reducing this vulnerability will be far less than is required unless the executive branch and the Congress also address what might be called the "soft underbelly of homeland insecurity": our grievously problematic immigration situation and the dysfunctional policies and practices that contribute to it.
"We want to make sure that when people look at the access to our benefits and our public services that no one thinks we are a soft touch in this country, " he said, adding that ministers were "taking action to make sure that won't be the case".
I, for one, am glad they failed, since for all of the soft glow we have in this country around our notion of the family farmer, farming was and can still be a brutal, dawn to dusk endeavor that never really rewards the work people put into it.
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"Our point of reference is he was a kind, gentle, soft-spoken teenager, " Ms. Page said.
Our financial exposure is therefore so far in terms of grants, soft loans, or guarantees, not equity.
Infrequent bathing can be socially, although not legally, unacceptable in our society, and poor hygiene has been associated with skin and soft tissue infections.
The album-opening "Our Hell" sets the tone quickly: Nothing says "grim resignation" quite like the words, "Our hell is a good life, " as Haines issues a soft and subtle, vaguely obtuse argument for complacency in misery.
"We then conceded a really soft, poor try and we're really disappointed with our second half performance, " he added.
"We agreed to meet early next week in Washington, and we agreed to do our best to heal our country after this hard-fought contest, " Bush said in soft, measured tones.
The ready availability of that snack bar, packet of crisps or can of soft drink is reinforcing the grazing culture that is adding pounds to our children's waistlines.
We tend to grip mice between the base of our thumb and pinky, but the Rat 9 isn't well designed for that -- we ended up pinching our skin in one of the mouse's seams where no amount of soft-touch plastic could save us from chafing on those delightfully rakish edges, something that could perhaps have been avoided with a little rubber instead.
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