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And we can continue to deliver the right social customer experiences for our brand no matter how the social media environment changes.
FORBES: Why Facebook Can't Be The Center Of Your Social Strategy
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The Soviets were ahead of us and we had some catching up to do in order to make our brand No. 1 in the category.
FORBES: Is the Demise of NASA a Failure of Science or a Failure of Marketing?
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Delivering on our brand promise across the globe is no easy feat, especially if you consider the hundreds of touch points where you can make an impact and create a distinctive brand experience for your stakeholders.
FORBES: Deloitte: Unifying a Global Brand
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"The good thing is, we're not poles apart in brand imagery and there's no overlap between our vehicles, " points out Pawan Goenka, the ex-GM executive who heads Mahindra's auto and farm-equipment business and now chairs SsangYong.
FORBES: The Global 2000
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The Phoenix Suns Gorilla (No. 5 on our list) was the first to be noted for an athletic brand of NBA mascot, his dunks showing up on ESPN highlight clips and even on Good Morning America.
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"So far, the report really has no negative impact on our business in the US ... it actually helps us build the brand, " said Cheng.
ENGADGET: ZTE USA's CEO: US investigation report is actually good for us
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We are left with the stark realization that we are not in control and we can no longer use marketing to just smooth over the rough spots in our offerings and the disconnects in our brand propositions.
FORBES: Time for Marketers to Get Real about the Brand
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"Our working relationship with PRADA is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate, " said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company.
ENGADGET: LG, Prada officially renew phone partnership, confirm v3.0 for early 2012
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Look at fellow diva Jennifer Lopez, who ranks No. 12 on our list this year, but whose ambitious marketing plans may soon stretch the J-Lo brand tighter than her Hilfiger hipsters.
FORBES: Magazine Article