Politicians have made us believe that buying new things is good - that we shouldn't be miserly and hang on to our old possessions, our old appliances and our old clothes, but that we should toss them out the second they get worn and buy new ones - to keep the economy going.

BBC: Viewpoint: The confessions of a late adopter

They took a light hand with their references so that the clothes felt of our moment, distilling a longing for pieces that are intelligent, poetic and also a little tough.

WSJ: All the Ladies | Making It

According to the Environmental Protection Agency, we are throwing away 68 pounds of textiles per person per year and donating such a staggering volume of clothes that a majority of our donations to charity have to be sold to textile recyclers who then sell more than half of our used clothes overseas, largely to Africa.

CNN: The fashionista's dilemma: Cheap clothes

The major difference is that we mainly sell product that can easily be purchased online for cheaper and we are aware that our customers are here because they desire the added value that being able to see and try clothes brings.

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Is it weird that our confidence levels can be so shaken by a bad clothes day?

FORBES: A No Good, Very Bad Outfit Day

From talking with a older version of ourselves, to having advertisements that are automatically populated with characters that mimic some of our physical characteristics to sell us soda or clothes.

FORBES: Is it time for Virtual Reality to get Real?

"In our hotels we offer something that in its own way equates perfectly with the spirit of Armani's clothes, " says Harding.

CNN: SHARE THIS

At the very moment we look at those new clothes in that store window, a special offer for the clothes will flash up on the digital interface of our Google Glass.

CNN: Why life through Google Glass should be for our eyes only